As the field of marketing becomes more and more important, the need for skilled marketing professionals who can keep up with the fast-paced business world is growing. This course will help you become one of these professionals, developing your understanding of marketing and giving you the ability to make effective decisions as a manager.
2 years : 1 academic + 1 Final Management Project.
- September
1st Year
Digital Marketing
- Insight into Digital
- IMC and Digital Models
- Digital Analytics
- Content Marketing
Strategic Management
- Strategic Marketing and Planning
- Marketing Psychology and Consumer Behavior
- Brand Management and Product Development
- Managing Marketing
- Qualitative and Quantitative Market Research
Marketing Management
- Innovation through Design
- Marketing Metrics and Pricing Policy
- Customer Relationship Management
- Project Management
Core Business Skills
- Corporate Finance
- Accounting
- Intercultural Management
- International Negotiations
Capstone course
- Research Methods for Managers and Integrative Case Study
2nd Year
Final Management Project
The second year of the program is dedicated to the Final Management Project conducted under the supervision of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their preferred career.
*Program content subject to change
Tuition Fee
€15,560
Flexible Payment Plan
Payment plans allow you to spread the costs of your program fees across three instalments. A deposit of €2,000 is required to start: