You will learn how to use and analyze statistics, interpret and explain large datasets, and use this to take advantage of marketing opportunities. This course is relevant for those wanting to strive in today’s data-driven marketing landscape by turning analysis into useful insights and strategic business plans. This course is also appropriate for those wanting to gain an advanced understanding of marketing management and build a successful career in this sector.
1 year
- February
- April
- June
- September
- November
You will study a diverse selection of specialist topics, as well as learning how to extract relevant information from large databases and use it to inform important business decisions. You will also gain the skills to devise and manage strategic marketing plans.
Modules
- Strategic Management (30)
- International Marketing
- Mastering Metrics
- Digital Strategy
- Data Handling and Decision Making
- Data Visualisation and Interpretation
- Research Project
Tuition Fee
€12,000
Flexible Payment Plan for February Intake
Payment plans allow you to spread the costs of your program fees across three instalments. A deposit of €2,000 is required to start: