The MSc Digital Sales and Management course has been designed to provide students with the strategic skills needed to analyze the ever-expanding digital world.
You will gain a fundamental understanding of this field by analyzing the role of digital business models in disruptive technologies, digital and social media marketing, digital governance and information systems. Other crucial topics that will be covered include digital customer relationship management, data-driven decision making and digital sales leadership.
Salesforce Trailhead, Alibaba and Amazon Web Services (AWS) Educate content is integrated throughout this program, giving students the access to the best tools and resources they can use throughout their studies and in their future careers.
With a core focus on employability, this course will ensure students are up to date with all the latest developments in this constantly shifting field.
1 year
- September
By the end of the course, students have acquired the necessary skills to manage digital sales teams and oversee the sales process. They will also become fully confident in utilizing CRM software in order to design and manage a customer-focused business.
Modules
Core modules include:
- Digital Marketing Technologies
- Data-Driven Decision Making
- Digital Sales Management
Electives include:
- Emerging Technologies
- Blockchain
- FinTech
- Procurement and SCM
Plus:
- Research Methods, Professional Development and Dissertation / Project
Assesment
- Students will be assessed in a range of different methods. Formative assessment will include preparation and feedback from seminars, workshops, tests and preparations. Summative assessment, which also contributes to the grade, includes individual and group assignments, projects and exams.
- Salesforce Trailhead
Salesforce Trailhead course content is integrated throughout this master’s program. Benefits include:
• Earning Superbadges to boost your CV as you learn new skills and apply them to real-world business problems.
• Working towards Salesforce Certifications in line with your career aspirations including Salesforce Marketer and Salesforce Administrator.
• Accessing the Trailblazer community of dedicated users who are ready and willing to share their knowledge.
• Graduating ready to choose from an extensive number of employment opportunities using Salesforce within marketing, sales management and technology.
- Alibaba
Alibaba Cloud content is used in this program giving students access to content and resources to use throughout their studies and in their future careers.
- Access to Amazon Web Services (AWS) Educate
This provides tutors and students with access to the best collaboration tools, content training and AWS technology for cloud related learning. Upon graduation, students are fully equipped with the practical skills needed for a technology career. Students also have access to the AWS Educate Job Board for seeking technology jobs and internships.
Tuition Fee
€15,400
Flexible Payment Plan
Payment plans allow you to spread the costs of your program fees across three instalments. A deposit of €2,000 is required to start: