The MSc Digital Marketing course is designed to provide students with a critical understanding and specialist knowledge of digital marketing, therefore enhancing their career potential in this ever-expanding field.
In today’s technologically advanced business world, digital techniques are an integral part of every organization’s marketing strategy. This course will provide you with the necessary skills to effectively develop digital marketing strategies and put them to use. It will cover a range of key areas including fundamentals of the digital business environment, data-driven decision making and leading marketing strategies in today’s business world.
Throughout the course we will link theory with practice and apply your knowledge to real-life situations, ensuring you are workplace ready for this rapidly developing sector. Students additionally have the chance to work with professional bodies and employers, as well as undertaking entrepreneurial activities, to further strengthen employability following graduation.
Salesforce Trailhead and Amazon Web Services (AWS) Educate content is integrated throughout this program, giving students the access to the best tools and resources they can use throughout their studies and in their future careers.
1 year
- September
The full-time course will take one year to complete, divided into two semesters of 12 weeks. You will study 60 credits in each semester, starting your dissertation module in Semester 2. Students will study the four compulsory modules and can choose one elective module.
Modules
Core modules include:
- Digital Marketing Technologies
- Digital Consumer Behaviour
- Data-Driven Decision Making
- Research Methods, Professional Development and Dissertation / Project
Electives include:
- Emerging Technologies
- Blockchain
- FinTech
- Procurement and SCM
Assesment
- Students will be assessed throughout the duration of the program. To achieve learning outcomes both academically and professionally, assessments will include preparation and feedback from seminars, workshops, tests and presentations. The course will also include group work and various group assessments.
- Salesforce Trailhead
Salesforce Trailhead course content is integrated throughout this master’s program. Benefits include:
• Earning Superbadges to boost your CV as you learn new skills and apply them to real-world business problems.
• Working towards Salesforce Certifications in line with your career aspirations including Salesforce Marketer and Salesforce Administrator.
• Accessing the Trailblazer community of dedicated users who are ready and willing to share their knowledge.
• Graduating ready to choose from an extensive number of employment opportunities using Salesforce within marketing, sales management and technology.
- Access to Amazon Web Services (AWS) Educate
This provides tutors and students with access to the best collaboration tools, content training and AWS technology for cloud-related learning. Upon graduation, students are fully equipped with the practical skills needed for a technology career. Students also have access to the AWS Educate Job Board for seeking technology jobs and internships.
Tuition Fee
€15,400
Flexible Payment Plan
Payment plans allow you to spread the costs of your program fees across three instalments. A deposit of €2,000 is required to start: